69 Best Field Sales Optimization Startups to Watch in 2025

The Definitive Seedtable Ranking of Field Sales Optimization Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 2,038 start-ups with an aggregate funding of $25.9b. The average funding per company in this subset is $375.5m.

Last update to the database: Jul 1, 2025. See changelog.

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2

Funding Rounds

$21.0m

Money raised

Ozon is a Russian e-commerce platform.

Industries:

Location:

Key people:

20

Funding Rounds

$3.8b

Money raised

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Location:

Key people:

6

Funding Rounds

$21.8m

Money raised

A software company offering a low-code development platform for creating mobile business forms.

Location:

Key people:

6

Funding Rounds

$157.0m

Money raised

Data.ai, formerly known as App Annie, is a unified data and artificial intelligence (AI) company that combines consumer and market data to provide AI-powered insights into mobile app market data.

7

Funding Rounds

$875.5m

Money raised

C3 AI is an enterprise artificial intelligence software company providing a family of integrated products for accelerating digital transformation.

Key people:

4

Funding Rounds

$60.7m

Money raised

Vidyard is a company providing a video marketing platform for businesses. It participated in the S11 cohort of Y Combinator.

Key people:

4

Funding Rounds

$38.0m

Money raised

Salesken.ai is a conversational intelligence platform.

1

Funding Rounds

Zayo Group offers bandwidth infrastructure services across various markets, delivering lit services and dark fiber products. It supports wireline and wireless customers, data centers, and government agencies with a robust network infrastructure. The company also provides carrier-neutral colocation facilities to enhance connectivity options.

Location:

Key people:

4

Funding Rounds

$1.5m

Money raised

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

5

Funding Rounds

$58.2m

Money raised

Shelf Engine is a Seattle-based software company and developer of an automated prediction ordering platform for food retailers, intended to reduce food waste.

Location:

Key people:

4

Funding Rounds

$146.0m

Money raised

SirionLabs provides a contract lifecycle management (CLM) platform for enterprises.

Key people:

4

Funding Rounds

$867.5k

Money raised

Intelistyle is a London-based artificial intelligence company founded by Michael Michelis and Kostas Koukoravas.

Location:

Key people:

20

Funding Rounds

$363.4m

Money raised

Contentful's platform helps teams deliver digital experiences faster with an API-first approach.

Location:

Key people:

2

Funding Rounds

$15.3m

Money raised

Alloy is a San Francisco-based software company developing a platform for inventory and shipment visibility, including sell-in and sell-through analytics.

4

Funding Rounds

$58.4m

Money raised

Deep North is an AI software company with products that read and analyze video data to offer companies real-time analytics and insights into the physical world

Key people:

18

Funding Rounds

$438.7m

Money raised

Cognigy is a developer of conversational AI services and products for enterprise customer contact centers.

Location:

Key people:

2

Funding Rounds

$80.9m

Money raised

Hawkers is an Elche, Spain-based sunglass brand.

7

Funding Rounds

$218.1m

Money raised

SendBird is a developer of a messaging API for mobile applications and websites.

Key people:

2

Funding Rounds

$2.5m

Money raised

Tanaza is a Milan-based software company developing a cloud platform for IT professionals to manage Wi-Fi networks.

4

Funding Rounds

$140.0m

Money raised

CyberCube Analytics delivers a cyber risk analytics platform that is specifically designed for the insurance industry.

Location:

Key people:

10

Funding Rounds

$253.5m

Money raised

Porch is a home services platform that helps home and property owners maintain their homes, by connecting them with professionals.

Location:

Key people:

2

Funding Rounds

$12.2m

Money raised

Haptik is a company developing conversational AI for customer experience.

Key people:

8

Funding Rounds

$138.5m

Money raised

Impinj wirelessly connects billions of everyday things to applications, delivering real-time information to businesses, and enabling the Internet of Things.

4

Funding Rounds

$45.5m

Money raised

HireEZ, formerly Hiretual, is a Mountain View, California-based developer of an artificial intelligence-powered recruitment platform to help companies find employees.

Key people:

12

Funding Rounds

$25.2m

Money raised

Platform allowing individuals to invest in small companies for equity or annual returns.

9

Funding Rounds

$1.3b

Money raised

Back Market is an online refurbished goods marketplace connecting consumers with sellers of electronic devices.

Location:

Key people:

8

Funding Rounds

$488.0m

Money raised

Outreach is a sales engagement platform that uses artificial intelligence (AI) for predictive analytics as it relates to sales.

6

Funding Rounds

$330.5m

Money raised

Casper is a memory-foam mattress retailer.

Industries:

Location:

Key people:

5

Funding Rounds

$2.5m

Money raised

Linknovate is a data analytics and competitive intelligence scouting platform.

4

Funding Rounds

$118.2m

Money raised

Railsr, formerly Railsbank, is a London-based open-API banking and compliance platform that gives regulated and un-regulated companies access to global bankings.

8

Funding Rounds

$644.9m

Money raised

Highspot provides a sales enablement platform that increases the success of sales teams across many industries.

Industries:

Location:

Key people:

7

Funding Rounds

$30.3m

Money raised

Mattermark is a San Francisco-based company founded by Kevin Morrill, Danielle Morrill and Andy Sparks.

Key people:

3

Funding Rounds

$14.0m

Money raised

Lenddo EFL offers loans underwritten by social media data to borrowers without established or robust credit histories.

12

Funding Rounds

$1.3b

Money raised

An Indian artificial intelligence company creating conversational AI technology

1

Funding Rounds

Vollebak is a British clothing brand focusing on utilizing technology and science to construct "clothing for the future."

1

Funding Rounds

$12.0m

Money raised

Amplemarket provides lead generation, email outreach, and lead qualification on autopilot.

Key people:

1

Funding Rounds

$1.6m

Money raised

Storefront is a sharing-economy company that provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

Location:

Key people:

2

Funding Rounds

$17.1m

Money raised

Zomentum provides a revenue platform that integrates software as a service (SaaS) and their technology partners to simplify sales processes and maximize revenue.

Industries:

Location:

Key people:

5

Funding Rounds

$373.0m

Money raised

Gupshup is an AI-powered messaging platform that integrates with communication software and protocols for commerce, marketing, and support applications.

6

Funding Rounds

$727.4m

Money raised

Fivetran is a California based data software company that helps analysts use cloud data warehouses to store and access their data.

10

Funding Rounds

$704.5m

Money raised

Zipline is an automated logistics company that designs, manufactures, and delivers medical products.

Industries:

Key people:

5

Funding Rounds

$60.6m

Money raised

GoMechanic is an online vehicle repair platform that allows consumers to arrange car maintenance at a convenient time.

7

Funding Rounds

$281.3m

Money raised

MindTickle is a company that has developed software tools for business sales

2

Funding Rounds

$1.0m

Money raised

Sensor Tower is an app analytics and competitive app intelligence platform.

5

Funding Rounds

$73.7m

Money raised

Arundo provides software to enable advanced analytics in industrial companies. Arundo's customers transform their businesses through predictive analytics, deeper understanding of physical operations, and data-driven SaaS applications.

5

Funding Rounds

$141.0m

Money raised

Founded in 2017 by David Hsu, Retool is an internal tool-building company for creating new business applications.

7

Funding Rounds

$1.4b

Money raised

Gong is a conversation analytics and salesforce training platform company.

5

Funding Rounds

$11.7m

Money raised

Q-Sensei is a Brooklyn-based software company developing an enterprise search and analytics software.

Location:

Key people:

3

Funding Rounds

$107.0m

Money raised

Drift is a software company offering a conversational marketing platform founded in 2015 by David Cancel.

4

Funding Rounds

$48.0m

Money raised

Hearsay Systems (formerly Hearsay Social) is a software-as-a-service (SaaS) digital marketing platform for financial services that uses predictive analytics to help financial advisors automate marketing tasks.

Key people:

14

Funding Rounds

$4.1b

Money raised

A financial technology company offering a mobile-first platform for payments through a single API and SDK.

Location:

Key people:

4

Funding Rounds

$8.6m

Money raised

Artificial Intelligence company for real estate site analysis.

10

Funding Rounds

$1.3b

Money raised

Mirakl is a Paris, France-based company offering software solutions for e-commerce marketplace companies.

Location:

Key people:

2

Funding Rounds

$83.0m

Money raised

Mimecast is a London-based cybersecurity and email management platform company founded by Neil Murray and Peter Bauer.

Location:

Key people:

3

Funding Rounds

$2.9m

Money raised

Artificial Intelligence company using Augmented Reality for collaborative professional services

Key people:

3

Funding Rounds

$16.1m

Money raised

Locale is a San Jose, California-based food delivery service.

2

Funding Rounds

$1.0b

Money raised

Ibotta is a free-to-use mobile coupon and cash-back shopping app based in Denver.

Location:

Key people:

4

Funding Rounds

$17.5m

Money raised

Yieldify is a website and mobile personalized engine no-code software for e-commerce brands used for improving sales conversion rates.

Key people:

4

Funding Rounds

$35.0m

Money raised

Hyro uses AI technologies to facilitate text and voice conversations between healthcare organizations and their clients.

8

Funding Rounds

$1.5b

Money raised

ContentSquare is an experience optimization platform for business that captures visitor behavior insights, designed to help increase conversions. It uses artificial intelligence to provide automatic recommendations.

Location:

Key people:

4

Funding Rounds

$105.7m

Money raised

SafeGraph is a data company offering a platform for organizing points of interests (POIs) relevant to businesses. It was founded in 2016 and is located in San Francisco, California.

7

Funding Rounds

$1.2b

Money raised

MessageBird is a messaging company offering a communications platform as a service.

Location:

Key people:

6

Funding Rounds

$5.8m

Money raised

Bambuser is a Software-as-a-Service company specializing in interactive live video streaming for enterprises that offer live video shopping.

3

Funding Rounds

$35.9m

Money raised

SoundCommerce is a Seattle-based operations data platform developer offering businesses and brands data, business intelligence, and decision support tools.

Industries:

Location:

Key people:

9

Funding Rounds

$973.2m

Money raised

Thumbtack is a company operating an online platform for finding and hiring workers for particular tasks.

Location:

Key people:

15

Funding Rounds

$147.0m

Money raised

Brightpearl is an omnichannel retail management platform for inventory management, order processing and fulfilment, contact relationship management, and accounting automation.

5

Funding Rounds

$187.0m

Money raised

Amperity is a Seattle, Washington-based company that offers a customer data platform (CDP) for enterprises.

Key people:

2

Funding Rounds

$15.5m

Money raised

Moesif is a Caifornia-based company providing API analytics and tools.

4

Funding Rounds

$20.1m

Money raised

Call analytics platform that uses artificial intelligence to transcribe and analyze sales calls, providing enterprises with actionable feedback to improve the performance of their sales teams.

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